Created in partnership with nutritionists
Designed for daily use, Smart Protein products are carefully formulated by experienced nutritionists who ensure taste, quality and function come first. "Smart Protein provides complex formulations that are evidence-led, credible and trustworthy. Not only Science-driven but importantly they’ve cut out all unnecessary fillers, bulking agents, artificial colours and preservatives. The result is cutting-edge, bioactive supplements. It’s uncomplicated nutrition at its best.”
The Smart Start To Your Everyday Nutrition
With a shared mission to end nutrition intimidation, an expert team of nutritionists, product formulators, and personal trainers work together to help you achieve your health and fitness ambitions. The result? A nutrition revolution you can trust.
Our feel-good invitation includes everyone
We know nutrition shouldn’t be an exclusive club. That’s why our invite extends to everyone. We want you to feel and perform like the best version of yourself - from the inside out. Our aim is to arm you with expert knowledge, science-backed premium products and the know-how to take on health and fitness your way.
Let’s End Nutrition Intimidation With a Nutritional Community for All
Enter Smart Protein - making nutrition accessible to everyone.
We’re starting a nutrition revolution and you’re all invited.
Count on us to deliver expert fitness & wellness advice and science-backed products to inform and fortify your health and wellbeing.
Frequently Asked Questions
Q: Where should I get started?
Not sure what supplements are best for you, or confused about your goal?
With just six questions, we can help you discover your health and fitness ambitions and direct you towards supplement recommendations as well as advice and support from experts.
Take the Smart Quiz here.
Q: I have dietary restrictions, are Smart Protein products suitable for me?
Good news! We’ve formulated our products with plenty of options for those who are vegan, vegetarian or have other dietary restrictions, such as gluten-free.
You can easily find information on dietary restrictions in the ingredients section of each product page, so you can be fully clued up on all the ingredients and figure out which are best for you.
You can also do the Smart Protein Quiz to specify your dietary needs and get bespoke advice on the best products for you.
Q: Are Smart Protein products manufactured in the UK?
All Smart Protein products, except gummies, are manufactured in the UK. The Gummies are manufactured in Spain to the same standards as our UK manufacturing.
Q: How do I get in touch with someone at Smart Protein?
We’ve answered every question we can think of over on our help centre, but if there is anything further you need help with, you can get in touch with our team via the Contact Us page.
Q: Who are TOFF?
The original Fit Factory (TOFF) is a leading global health and wellness company that has created several distinct and successful brands encompassing every step of a person's health, wellness, and fitness journey.
Our mission at Smart Protein is to end nutrition intimidation and make high-quality nutritional supplements accessible no matter your fitness or wellbeing goal.
