Join Us

Let’s End Nutrition Intimidation

With a Nutritional Community

for All

Enter Smart Protein - making nutrition accessible to everyone.

We’re starting a nutrition revolution and you’re all invited.

Count on us to deliver expert fitness & wellness advice and science-backed products to inform and fortify your health and wellbeing.

The Smart Protein Approach - Debunking Myths

Myth 1

Things that are good for you taste bad

Not true! We’ve turned the taste and craveability dial up to full on our products. Because who wants to rush a good thing? Savour the flavour, gain the goodness.

Myth 2

Only nutritionists can understand nutrition

This is where we come in. Let us cut through all the noise and focus on your goals. Because no one should need a degree to figure out which products you need.

Myth 3

You can’t get 1-2-1 advice & support without paying

False! It’s not the industry standard, but with Smart Protein, you can. Head over to our Help Page for advice or call our team who can offer you personalised advice.

Man With Smart Protein Supplement

The Smart Start To Your Everyday Nutrition

With a shared mission to end nutrition intimidation, an expert team of nutritionists, product formulators, and personal trainers work together to help you achieve your health and fitness ambitions. The result? A nutrition revolution you can trust.

Created in partnership with nutritionists

Designed for daily use, Smart Protein products are carefully formulated by experienced nutritionists who ensure taste, quality and function come first.

"Smart Protein provides complex formulations that are evidence-led, credible and trustworthy. Not only Science-driven but importantly they’ve cut out all unnecessary fillers, bulking agents, artificial colours and preservatives. The result is cutting-edge, bioactive supplements. It’s uncomplicated nutrition at its best.”

Tina Lond-Caulk BSc, Smart Protein Resident Nutritionist
Group Of Smart Protein Customers With Supplements Around Table

Our feel-good invitation includes everyone

We know nutrition shouldn’t be an exclusive club. That’s why our invite extends to everyone. We want you to feel and perform like the best version of yourself - from the inside out. Our aim is to arm you with expert knowledge, science-backed premium products and the know-how to take on health and fitness your way. 

Peak performance for everyone

Science-backed sports nutrition was once an exclusive club for elite athletes. Now Smart Protein brings premium sports nutrition products - and science- to all.

“It’s key to consider what we do and don’t put into our bodies when it comes to nutrition on a day to day basis, but even more so when your intention is to strive for optimum performance in the gym, on the running track or that rock climbing wall. Whatever your activity of choice might be, the right formulations combined with the correct macros and high-quality ingredients can take your performance and recovery to the next level. Smart Protein have invested heavily in trusted ingredients that are proven to give you the results you’ve been looking for, all while tasting as good as you would hope!”

Bobby Rich Smart Protein Active Ambassador

Formulations backed by science

Smart Protein Shaker In White

Formulations backed by science

Our products are clinically-researched and foodie-crafted so they fit easily, deliciously and effectively into your daily life. With a team of nutritionists and herbalists passionate about innovation, Smart Protein delivers simple-to-use, advanced formulations and amazing life hacks that are a Smart choice for your body and mind.

Gluten-Free
Premium Ingredients
UK Company

Manufacturing you can trust

All Smart Protein products have been exhaustively researched and developed.  They are formulated in accordance with strict compliance processes. This means all ingredients (and their quantities) are permitted by the FDA, EFSA & FSA.

You can feel safe in the knowledge that all of our manufacturing partners operate under current Good Manufacturing Practice (cGMP) regulations, which govern Food and Dietary Supplement standards.

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    Frequently Asked Questions

    FAQs

    Q: Where should I get started?

    Not sure what supplements are best for you, or confused about your goal?

    With just six questions, we can help you discover your health and fitness ambitions and direct you towards supplement recommendations as well as advice and support from experts.

    Take the Smart Quiz here.

    Q: I have dietary restrictions, are Smart Protein products suitable for me?

    Good news! We’ve formulated our products with plenty of options for those who are vegan, vegetarian or have other dietary restrictions, such as gluten-free.

    You can easily find information on dietary restrictions in the ingredients section of each product page, so you can be fully clued up on all the ingredients and figure out which are best for you.

    You can also do the Smart Protein Quiz to specify your dietary needs and get bespoke advice on the best products for you.

    Q: What is the Smart Club?

    The Smart Club is our exclusive loyalty program that gives you early access to new products and a way to earn points with every order.

    You’ll earn 10 points for every £1 spent, and you can redeem those points when checking out to get £1 off for every 100 points.

    There are plenty of ways to regularly earn extra points for free and receive bigger discounts as well.

    Q: Are Smart Protein products manufactured in the UK?

    All Smart Protein products, except gummies, are manufactured in the UK. The Gummies are manufactured in Spain to the same standards as our UK manufacturing.

    Q: How do I get in touch with someone at Smart Protein?

    We’ve answered every question we can think of over on our help centre, but if there is anything further you need help with, you can get in touch with our team via the Contact Us page.

    Q: Who are TOFF?

    The original Fit Factory (TOFF) is a leading global health and wellness company that has created several distinct and successful brands encompassing every step of a person's health, wellness, and fitness journey.

    Our mission at Smart Protein is to end nutrition intimidation and make high-quality nutritional supplements accessible no matter your fitness or wellbeing goal.